Almost all of us are prone to attacks of the same disease. She attacks us in very different and unpredictable moments. Some she fights at the moment when they aimlessly hang around on the Internet, others can lurk directly on the street, on the third collapses among the shelves of a supermarket.
The onset of the disease may be different, but the result is always the same: we come to our senses at home and look at the thing that we just bought with surprise. Propensity to impulsive purchases is inherent in all without exception, although in varying degrees. Fight this disease is difficult, but still possible. Here are the tricks that will help you develop immunity to excess purchases.
1. Identify your weaknesses
First of all, it is necessary to determine the weak points in their defense. Marketers have long identified and actively use special psychological tricks, which you can catch almost any unprepared buyer. Here they are:
- Colour. Shops specifically highlight the bright colors of the goods that you want to stick. Especially be careful with the red or orange color, as these colors subconsciously push you to action, that is, to purchase.
- The tricks of the layout. On each shelf there are winning places. Usually in these places there are not those goods that have excellent quality or low price, but those that bring the maximum profit of the trade organization.
- Tactile contact. Favorite reception of street vendors, who first try to give you the imposed thing. Psychologically, if we hold an object in hand, then we are ready to buy it.
- Smells and sounds. Specially selected music can make you feel relaxed. And delicious smells from different sides make you recruit a full cart of products, even if you do not need them.
2. Make a list of your things
Very often we buy extra things simply because we do not even know what we really own. Jokes about fashionistas, who have absolutely nothing to wear and at the same time have nowhere to put things together, are the perfect truth. As soon as you compile a complete list of property that you possess, then the craving for buying new ones will significantly weaken. Try to divide all your things into several categories:
- Necessary. These are the most necessary things that you use daily and without which you can not do.
- Sometimes necessary. Things you use from time to time.
- Necessary, but not necessary. This category includes those things, without which you could do without, but which bring you pleasure.
- Trash. You do not remember why you bought these things and when they last used them. They just take up space.
The work on this list will help you three simple questions that you should ask yourself every time you have doubts. Here they are:
- When was the last time I used it?
- When will I use this again?
- Does this thing bring me joy?
3. Estimate the cost of your trash
After you have divided your property into several categories, you will immediately want to get rid of the trash. Wait, do not rush, first you need to do a little therapeutic procedure.
Take and scrupulously calculate the total cost of unnecessary things. If it was a gift, then put a dash; if the price has changed significantly since the purchase, then pay the amount you paid at the time of purchase. I assure you that the final figure will surprise you. Make a farewell general picture of your trash, write on top the amount that he cost you, and say good-bye to him forever. And put the picture in your wallet, somewhere closer to the money and credit cards.
4. Remember all the immaterial things that make you happy
Now it’s time to compile another list. This time try to remember and write down all those things that make you happy, but do not cost a penny. Remember about the best moments of your life, dear people, friends, achievements, plans for the future. After thinking well, you will agree with the statement that the best things in life are absolutely free. So is it worth it to spend your money on something that does not bring real happiness and ultimately still go to the trash?
5. Spend some time away from your everyday life
A very effective way to combat your own consumption is a temporary suspension from the reality surrounding you. Try to escape on a hiking trip, in the village to your grandmother, on a long business trip. It is desirable that at this time you are shielded from the media and electronic gadgets. This will help you get out of the routine routine, which is always encouraging you to buy something. A new atmosphere will give you the opportunity to make a significant reassessment of values.
6. Develop your own assessment criteria
The main purpose of advertising is to convince us of the absolute necessity of acquiring a thing, about the existence of which we did not even know one or two minutes ago. And very often she succeeds.
In order not to go every time on the occasion of advertising, develop your own criteria for the need for the appearance of an object in your life. For this it is enough to ask yourself each time a few simple questions:
- Is this a planned acquisition?
- What happens if I buy this? And if not?
- Will this item soon fall into the junk list?
- Where am I going to place this thing? How much will it cost and maintenance?
- How many days of my life have I spent to make money on this thing?
- Why do I do this purchase in fact?
7. Learn to pause
The client, prone to impulsive purchases, is the most desired for trading. It is for him that all these numerous actions, sales and “happy hours” are arranged, when the prices of goods short-term decrease. A hurrying excited client will not pay a long price, be interested in quality or characteristics.
Your task is to break this plan and learn how to always pause before buying. And the more expensive a thing, the longer this pause should be. You can even approach this rule literally and develop for yourself a numerical coefficient of transfer of value during the time through which you acquire the desired thing. During this time, you will be able to cool down, calm down and make sure that the purchase does meet the criteria for the need, about which we talked just above.
And how do you deal with impulsive purchases? Can you share your advice?