The application appeared about two years ago, almost immediately took its place in the App Store, but many of us did not hear anything about it. Musical.ly combines the idea of creating short videos, where users combine their video sessions with music tracks, quotes from popular TV series and films. The application gives the opportunity to become a star, having only a smartphone and a little creativity.
Incidentally, this is not an exaggeration. As in any social network, Musical.ly has the followers, which are called “fans” here, and among popular users their number reaches several million. Do you want to overtake Lady Gaga by the number of followers? In Instagram, this is unlikely to work, but in Musical.ly it’s real!
The application works on iOS and Android. Registration is via Facebook or Twitter and takes a few seconds. You’ll need the same number to figure out the interface and start to create.
In this respect Musical.ly has everything in perfect order. Only one button separates us from creating a new clip. And right there, on the main screen, you can be inspired by videos selected by curators, and get ideas for your creations. What is not here: dancing with animals, copying stars, production scenes. And all this for popular music or funny dialogues from movies.
When you are ready, click on plus, choose music, and then shoot the video or take the finished one from the gallery (you can also make a slide show from the photo). As for music, the choice here is very wide. There are a lot of tracks from various categories, including MTV VMA clips, as well as comedy films, cartoons and much more.
Video can be shot continuously or stopped if necessary, gluing it later from a variety of fragments. In addition to the photo, Musical.ly is able to record animation on the fly and then combine all this into a single clip along with the music track.
If you approach all this with humor, you can get very funny videos. The effects are even more comic. In addition to the usual filters and trimming, the application allows you to accelerate or slow down the video, as well as carry out other conversions. If you want to hear in the video how you sing along, you can use the mixing settings and change the volume of the soundtrack.
After installation, the roller is supposed to share with friends. This can be done publicly, then all your followers will see it, and privately, then the video will be sent to private messages (direct.ly). Or, in general, the video can be put in any social network, for example in Instagram.
The idea of Musical.ly may seem banal and not new: like we’ve already seen in Vine and Dubsmash. But, unlike them, the Musical.ly application is more focused on music than on funnels. The service offers users to reveal their talents as an artist, performing, even under the phonogram, songs of their favorite bands or dancing for them. In most cases, such videos are no less funny than in Vine, especially for those who approach this type of creativity with a good share of imagination, and not just open their mouths to music.
Musical.ly constantly creates charts and topical collections with the best clips. There are whole sections with clips that are dedicated to some events (for example, Olympics or Pokémon GO), as well as sorting by hashtags and outputting the hottest ones. In addition, the service arranges live broadcasts with local celebrities, where all fans have the opportunity to communicate with them.
Among the Russian-speaking audience, Musical.ly is not very popular yet, and many of you probably never even heard of it. But, apparently, this is temporary. In the US, the application has an incredible success among teenagers and young people. Although there are examples of more adult fans. One of the most popular in Musical.ly is the account of an 87-year-old woman under the nickname Gangsta Grandma. This cheerful grandmother has almost 2 million followers, who are crazy about her ridiculous performances.
Musical.ly has every chance to repeat the success of Pokémon GO – a game that has received explosive popularity in Russia, becoming a phenomenon of mass culture. If you want to be among the first, you should create the profile of Musical.ly and begin to spin it up now. If teenagers and even grandmothers get it, then why not? Especially since it’s very fun. Try it!
